June 1, 2023

Pay per call marketing is a cost-effective way to drive phone calls to your business. This type of advertising works well for time-sensitive services and products that require a human touch before a purchase.

For example, insurance and finance industries can leverage a pay-per-call model to support customers with complex purchases or services. It’s a great way to ensure a quality customer experience and get the most out of your performance marketing investments.

Pay-per-call (PPC) advertising

PPC is an online advertising model in which an advertiser pays a publisher each time a user clicks on the ad. It is a form of paid search (SEM).

Unlike organic marketing strategies, which can take months to show results, PPC offers fast, measurable results. It also allows you to test and iterate quickly, improving your data and marketing strategy.

To get started with PPC, you need to know what keywords your audience is using to find your business and products. Next, you need to determine a budget for your campaign and track its performance.

Fortunately, there are tools to help you do just that. For example, Google offers a free Keyword Planner that helps you discover and plan your campaigns and keywords. It also provides approximations for starting bids and budgets. Additionally, Facebook and Amazon offer PPC options that can increase your brand visibility. By taking advantage of these tools, you can ensure your PPC campaign has a solid ROI and generates the results you’re looking for.

Call buyer network

In a pay per call network, you are paid by the buyer for each live phone call made to your company. It is a win-win relationship for both parties.

Typically, these networks are managed by self-service software that allows the owner to scale from one small buyer, such as a dentist office, to hundreds or thousands of offices in different industries. This allows the entrepreneur to focus on business development and finding new clients, rather than building a tech stack from scratch.

Like managing any type of advertising, data is essential in a pay per call campaign. The right call tracking software can help manage and track the results of a pay per call campaign, ensuring that all calls are tracked and monetized.

Pay-per-call advertising software

Pay-per-call advertising is a marketing strategy where businesses and publishers earn compensation for every call made that leads to a purchase. It’s a proven approach to driving customer contact and can be used for many types of products and services, including healthcare and insurance, as well as complex purchases that require help from experts.

Generally, pay-per-call campaigns involve the use of toll-free numbers associated with a specific product or service and call tracking software that tracks the source of each call. This helps marketers understand which calls are a result of referrals, Google ads, web-based leads or keyword search.

Some software allows for a number of filters to be applied to calls, including conditions like time and day of the call, geographic location, phone type, and repeat vs. new caller. This can help you determine which calls are most likely to convert into sales, enabling you to optimize your campaign for the highest ROI. By utilizing this type of software, you can make sure that you are only paying for the best quality leads.

Call tracking

Call tracking provides businesses with marketing attribution, a data point that shows them what campaigns and initiatives are bringing in calls and web leads. This gives them the ability to make smarter optimization decisions that boost ROI and increase sales.

When selecting a pay per call network, it’s important to choose one that offers call tracking features and has advanced integration abilities. These are crucial features for optimizing your performance marketing efforts.

The right call tracking software will help you identify the keywords and landing pages that are bringing in high-quality leads. It will also provide you with call duration data, which can be a valuable indicator of which campaigns are most effective for conversions.

Invoca’s call tracking platform uses dynamic numbers to track calls and identifies where they originated from by capturing data such as UTM source, medium, paid search keyword, Google ClickID, and other customer journey data. Using this information, Invoca can route the calls to the best-matched buyer or department based on their interest in products, services, or support requests.